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When I was a kid, my passions were drawing,
making chemical experiences and inventing
stuff to sell to school friends.
My doubts were if I should be an illustrator,
a scientist or a Gyro Gearloose.
But I’ve chosen advertising.
Somehow, quite by chance,
I chose the profession that
keeps me doing things I liked as a child.
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I was born in South Brazil. There I've graduated in advertising and worked for some years in Porto Alegre. But since 2004 São Paulo is my home. Here I had the pleasure to work with very talented people at BBH São Paulo, DPZ, Loducca, Euro RSCG (Havas), Fischer.
From 2015 to 2018 I worked at AlmapBBDO as a Senior Art Director.
From 2018 to 2023, I was Creative Director at SUNO United Creators, working mainly for Santander Bank, iFood and Eudora, but also some pitches for Netflix, Globo TV, Tidal, Orfeu Coffee, Eisenbhan beer.
Since 2023, I'm Creative Partner at produCeRIA, a creative hub based in SP and Miami that creates and produces anything. Check out our Instagram profile: @produceria.
During my carrer I created for nationwide and global accounts like: Audi, Volkswagen, Renault, Peugeot, Honda, Citröen, C&A, GOL Airline, MTV, RollingStone Mag, Playboy, ESPN, Elma Chips, Mentos, Panasonic, Electrolux, LG, Unilever, Tim, Nextel, Vivo Mobile, Itaú Bank, Kaiser, Heineken, Nova Schin beer among others.
My work was recognized by major advertising festivals, such as Cannes Lions Festival (25 awards: 9 lions + 16 shorts), Grand Prix at Effie Awards Brazil, Brazilian Creative Annual (CCSP), ABP Festival in Rio and Lisboa Sinos Festival. Golds at Effie Awards, FIAP, El Ojo, New York Festivals, Wave, ABP and CCSP (Brazilian Creative Annual). Silver at Clio Awards. Other campaigns awarded at The One show, Communication Arts, London Festival, Art Directors Club and Prêmio Abril. 24 works published at Lürzer's Archive Mag. 21 Stars and more than 50 campaigns awarded at CCSP.
In 2019, SUNO was the Brazilian agency with the most trophies at Effie Awards Brazil. In 2020, SUNO was named Agency of the Year. In 2021, we won the Grand Effie with a project made in partnership with VMLY&R. In 2022, we were Agency of the Year once again. Santander was chosen client of the year both in 2019 and 2021 editions.
SUNO was ranked #TOP5 Independent Agency by Effie Worldwide 2021 and best Independent Agency in Latin America.
In 2020, 2021 and 2022 we have won 4 "Profissionais da Globo" (Professionals of the Year - Globo TV). Since 2016, I have selected campaigns as finalists.
Our work for C&A has gained recognition in the most important festivals of Brazil and Latin America: Professionals of the Year (GLOBO TV), CCSP (Brazilian Creative Festival), Wave festival (Rio), El OJO (Buenos Aires). The TV spots were among the best Brazilian commercials in Professionals of the Year award in 2016 and also in 2017. At CCSP Festival, the campaigns took 6 stars, giving the title of client of the year to C&A for the first time in history.
The GOL Airline campaign helped GOL to be elected, also for the first time, TOP OF MIND brand in Brazil, Marketing Best company in 2017 and Silver at Effie Awards 2018.
In 2018, 2019 and 2022, I was part of the jury at CCSP (Brazilian Creative Annual). In 2021 I was invited to be part of the jury for Effie Awards Latin America.
Along with the team of BBH London, we won the pitch for the first global campaign of Vale mining company, which launched their new positioning.
Working with teams of BBH New York and Singapore, the new brand identity of Vaseline was shown in 3 different continents.
Since 2012, I teach “no media” at Miami Ad School SP. As a tutor, we won several awards in the main student competition such as the first Gold at Clio and at CCSP for the school, Cannes Future Lions finalists in 2016, 2015 and 2012. Other medals at WAVE, FIAP and El Ojo.
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contact:
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My full profile @linkedin
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Quando criança, minhas paixões eram desenhar, fazer experiências químicas e inventar coisas para vender pros colegas de escola. Minha dúvida era ser ilustrador, cientista ou um professor Ludovico. Escolhi publicidade. De alguma forma, meio que por acaso, acabei na profissão que me permite fazer hoje o que gostava de fazer quando criança.
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Desde 2004, São Paulo é minha casa. Aqui, tive o prazer de trabalhar com muita gente talentosa na Almap BBDO, Neogama BBH, DPZ, Loducca, Euro RSCG (Havas), Fischer. (Algumas nem existem mais)
De 2015 a 2018, fiz parte do time criativo da AlmapBBDO.
De 2018 a 2023 fui Diretor de Criação na SUNO, liderando trabalhos para Santander, iFood, Eudora e Netflix.
Desde 2023, sou Sócio Criativo da produCeRIA, um hub criativo que cria e produz qualquer coisa (@produceria)
Já criei para marcas como Audi, Volkswagen, Renault, Peugeot, Honda, Citröen, C&A, GOL Linhas Aéreas, O Boticário, MTV, RollingStone, ESPN, Elma Chips, Panasonic, LG, Unilever, Tim, Vivo, Itaú, Bradesco, Heineken, Nova Schin, entre outros.
Meu trabalho foi reconhecido em festivais como: Cannes Lions (25 prêmios: 9 leões + 16 shorts), Grand Prix no Festival do CCSP, Effie Brasil, Festival da ABP no Rio e no Lisboa Sinos Festival. Ouros no Effie, FIAP, El Ojo, New York Festivals, Wave, ABP e Festival do Clube (CCSP). Outras campanhas premiadas no One show, Clio Awards, ADClub, Communication Arts, London Festival e Prêmio Abril. 24 trabalhos publicados na revista Lürzer's Archive. 21 Estrelas e mais de 50 campanhas premiadas no CCSP.
Na SUNO, conquistamos títulos como Agência do Ano (2020 e 2022), Grand Effie (2021) e maior número de troféus no Effie Brasil (2019). Santander foi Cliente do Ano em 2019 e 2021. Em 2021, a SUNO ficou no TOP 5 do Effie Worldwide como melhor agência independente da América Latina.
Com campanhas finalistas no Profissionais do Ano da Globo desde 2016,
em 2020, 2021 e 2022 ganhamos 4 prêmios com trabalhos para o Santander e iFood.
Participei como jurado em festivais como CCSP (2018, 2019, 2022) e Effie Awards Latam (2021).
Desde 2012, sou professor de "No Media" na Miami Ad School SP. Como tutor, orientei alunos a conquistarem prêmios como o primeiro Ouro no Clio e CCSP, além de finalistas no Cannes Future Lions (2012, 2015, 2016) e medalhas no Wave, FIAP e El Ojo.