When I was a kid, my passions were drawing,
making chemical experiences and inventing
stuff to sell to school friends.
My doubts were if I should be an illustrator,
a scientist or a Gyro Gearloose.
But I’ve chosen advertising.
Somehow, quite by chance,
I chose the profession that
keeps me doing things I liked as a child.
I was born in South Brazil.
There I've graduated in advertising
and worked for some years in Porto Alegre.
But since 2004 São Paulo is my home.
Here I had the pleasure to work with very talented people at
BBH São Paulo, DPZ, Loducca, Euro RSCG (Havas), Fischer.
Since 2015 I work at AlmapBBDO as a senior art director.
I created for nationwide and global accounts like: Audi, Volkswagen, Renault, Peugeot, Honda, Citröen, C&A, GOL Airline, MTV, RollingStone Magazine, Playboy, ESPN, Elma Chips, Mentos, Panasonic, Electrolux, LG, Unilever, Tim, Nextel, Vivo Mobile, Itaú Bank, Kaiser, Heineken, Nova Schin beer among others.
My work was recognized by major advertising festivals, such as 2 Silver, 4 Bronze and 15 shortlists at Cannes Lions Festival. Grand Prix at ABP Festival in Rio and Lisboa Sinos Festival. Gold at FIAP, El Ojo, New York Festivals, Wave, ABP and CCSP (Brazilian Creative Annual). Silver at Clio Awards. Other campaigns awarded at One show, Communication Arts, London Festival, Art Directors Club and Prêmio Abril. 21 works published at Lürzer's Archive Magazine. More than 30 campaigns awarded at CCSP.
Our work for C&A has gained recognition in the most important festivals of Brazil and Latin America: Professionals of the Year (GLOBO TV), CCSP (Brazilian Creative Festival), Wave festival (Rio), El OJO (Buenos Aires). The TV spots were among the best Brazilian commercials in Professionals of the Year award in 2016 and also in 2017. At CCSP Festival, the campaigns took 6 stars, giving the title of client of the year to C&A for the first time in history.
The GOL Airline campaign helped GOL to be elected, also for the first time, TOP OF MIND brand in Brazil and Marketing Best company in 2017.
Along with the team of BBH London, we won the pitch for the first global campaign of Vale mining company, which launched their new positioning.
Working with teams of BBH New York and Singapore, the new brand identity of Vaseline was shown in 3 different continents.
During 2010 I taught art direction at Perestroika, a school of creative activities, present in several cities in Brazil and also in San Francisco.
Since 2012, besides working as a creative at AlmapBBDO, I teach “no media” at Miami Ad School. As a tutor, we’ve won several awards in the main student competition such as the first Gold at Clio and at CCSP for the school (with different jobs), Cannes Future Lions finalists in 2016, 2015 and 2012. Other medals at WAVE, FIAP and El Ojo.
I’m very pleased to help the school become the most awarded in Latin America for the last 5 years.
My full profile @linkedin
Left: me by my son Theo.
Right: me by one of my students also called Theo.