• WORK
  • about
  • AWARDS
  • * * *
  • TRABALHOS
  • SOBRE

DANIEL POLETTO • CREATIVE DIRECTOR • ART DIRECTOR

  • WORK
  • about
  • AWARDS
  • * * *
  • TRABALHOS
  • SOBRE

//

Over 100 award-winning campaigns at more than 30 different festivals around the globe. More than 200 awards, including Grand Prix @Effie and CCSP (Brazilian Creative Club). Easily over 1,000 people involved. And a few lifelong friends made along the way.

//


CANNES LIONS

25 awards: 9 Lions + 16 Shortlists

 

  • 2024 - Bronze Lion – PR: The Discount Gender – Santander (case production @produceria)

  • 2022 - Bronze Lion – Creative Commerce: We Stand for Newsstands – Suno & VMLY&R – Santander

  • 2022 - Shortlist Creative B2B: We Stand for Newsstands – Suno & VMLY&R – Santander

  • 2021 - Silver Lion – Outdoor (Innovation in Outdoor - Ambient): We Stand for Newsstands – Suno & VMLY&R – Santander

  • 2021 - Silver Lion – Media (Ambient Media - Large Scale): We Stand for Newsstands – Suno & VMLY&R – Santander

  • 2017 - Silver Lion – Outdoor: Getty Unstereotyped Search – Almap BBDO

  • 2017 - Bronze Lion – Print & Publishing: Getty Unstereotyped Search – Almap BBDO

  • 2012 - Bronze Lion – Media: Peugeot – Airbag Ad – Loducca

  • 2012 - Shortlist – Print: Peugeot – Airbag Ad – Loducca

  • 2010 - 5x Shortlists – Outdoor: Winter for Clothing Campaign – DPZ

  • 2009 - 2x Shortlists – Media & Direct Lions: MTV – Eat This Ad – Loducca

  • 2008 - Silver Lion – Press: Pedophilia Campaign – Glow in the Dark – Euro RSCG

  • 2008 - 3x Shortlists – Outdoor: Pedophilia Campaign – Glow in the Dark – Euro RSCG

  • 2007 - Bronze Lion – Outdoor: Panasonic – Wires Under Extinction – Fischer

  • 2007 - 2x Shortlists – Outdoor: Nivana Big Waves – Fischer

  • 2007 - Shortlist – Press: Panasonic – Wires Under Extinction – Fischer

  • 2006 - Shortlist - Press: Panasonic mini ad – Fischer

 


EFFIE BRAZIL

17 awards: 1 Grand Prix + 4 Gold
11 different campaigns
Agency of the Year 2020 & 2022
Grand Effie 2021
Advertiser of the Year 2021 – Santander
Agency with the most awarded cases 2019

 

  • 2023 - Bronze – Social Media Products: Eudora Siage – O Boticário

  • 2022 - Bronze – Innovative Marketing Solution: College with #deSXcontoVigoroso – Santander  

  • 2021 - Grand Effie: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Gold – Media Innovation: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Gold – Financial Services: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Silver – Critical Pivot / Crisis Response: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Silver: Open Tudo, Brasil! – Santander

  • 2021 - Bronze – Innovative MKT Solution: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Bronze: The Machine that Passes the Tip – Santander  

  • 2020 - Silver: We’re Going to Make Mistakes – Santander

  • 2020 - Silver: We’re Going to Make Mistakes – Santander

  • 2020 - Silver: The New Date on the Banking Calendar: 3 Years of Black Week – Santander

  • 2020 - Bronze: Come Be Happy in Your Own Home – Santander

  • 2019 - Gold: Rick Prospera – Santander

  • 2019 - Gold: Rick Prospera – Santander

  • 2019 - Bronze: Touchdown iFood – iFood  

  • 2018 - Silver: New Gol. New Times in the Air. – GOL Airlines (Almap BBDO)  

 


EFFIE LATAM

7 awards: 2 Gold
6 different campaigns
Most Awarded Brazilian Agency – 2021

  • 2022 - Gold: Reverse Interview – Santander

  • 2022 -Bronze: Black Friday Galvão – Santander

  • 2021 - Gold – Best Media Idea: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Silver – Innovative MKT Solution: We Stand for Newsstands – Santander (Suno & VMLY&R)

  • 2021 - Silver – Long-Term Effectiveness: Black Week – Santander

  • 2021 - Bronze – Positive Impact (Social Good – Diversity & Inclusion): Delas – Santander

  • 2019 - Silver: I Don’t Need It, But I Want It – Make B, O Boticário (Almap BBDO)

 


EFFIE WORLDWIDE

  • 2022 - Global Best of the Best Effie Awards – Global Grand Effie Contender: We Stand for Newsstands – Santander (Suno United Creators & VMLY&R)

  • 2021 - Global Best of the Best Effie Awards – Global Grand Effie Contender: Rick Prospera – Santander

 


CCSP (BRAZILIAN CREATIVE FESTIVAL)

50 awards: 21 Stars including 1 Grand Prix, 5 Gold + 29 Annuals

 

  • 2022 - Bronze – Financial Services – Public Relations: Reverse Interview – Santander

  • 2021 - Black Star – Banks, Investments & Insurance (Outdoor Media): AGB – Santander

  • 2021 - Gold – Banks, Investments & Insurance (Outdoor Media): AGB – Santander

  • 2021 - Bronze – Banks, Investments & Insurance (Promotional Action): AGB – Santander

  • 2021 - Annual – Integrated Case: AGB – Banks, Investments & Insurance – Santander

  • 2021 - Annual – Public Relations: SX Launch – Banks, Investments & Insurance – Santander

  • 2021 - Annual – Integrated Case: SX Launch – Banks, Investments & Insurance – Santander

  • 2020 - Gold – Photography: Obstinação – The Blend – O Boticário

  • 2020 - Bronze – Art Direction: Obstinação – The Blend – O Boticário

  • 2020 - Bronze – Direction: Obstinação – The Blend – O Boticário

  • 2020 - Annual – Film: Loyalty Card – Santander/Decolar

  • 2020 - Annual – Integrated Campaign: Loyalty Card – Decolar/Santander

  • 2019 - Silver – Creation: Rick Prospera – Santander

  • 2019 - Bronze – Craft (Best Use of Influencers): Rick Prospera – Santander

  • 2019 - Annual: Touchdown – iFood

  • 2018 - Gold – Art Direction: Ali – Volkswagen

  • 2018 - Silver – Photography: Ali – Volkswagen

  • 2018 - Silver – Apparel: Concha – Havaianas

  • 2018 - Bronze – Digital (Alcoholic Beverages): APiPi – Antarctica Beer

  • 2018 - Annual – Direction: Ali – Volkswagen

  • 2018 - Annual – Design: Doritos Theory

  • 2017 - Bronze: Getty Unstereotyped Search

  • 2017 - Bronze: Mixed Valentine’s Day – C&A

  • 2017 - Annual – Creation: Tug of War – C&A

  • 2017 - Annual – Technical Direction: Tug of War – C&A

  • 2017 - Annual – Creation: Father’s Day) – C&A

  • 2017 - Annual – Shortlist: iFood Mega Magnet

  • 2016 - Gold – Photography: Awakening – C&A

  • 2016 - Silver – Original Soundtrack: Awakening – C&A

  • 2016 - Silver – Editing: Awakening – C&A

  • 2016 - Bronze – Art Direction: Awakening – C&A

  • 2016 - Bronze – Creation: Awakening – C&A

  • 2016 - Client of the Year: C&A

  • 2016 - Gold: Museu da Pessoa – Tutor - Miami Ad School SP

  • 2016 - Annual – Technical Direction: Awakening – C&A

  • 2016 - Annual – Press Campaign: Top Destinos (Ibiza, Yoga)

  • Before 2016 (Annuals)

  • Peugeot – Airbag Ad

  • MTV – Kiss Mask

  • MTV – Eat This Ad (Press & Direct)

  • Pedophilia Awareness Campaign – Glow in the Dark (3× Press)

  • LG Statues (2× Press)

  • Suzano Recycled Paper – Reciclato (Press)

  • Honda Fit OZ (Film)

  • Ten Yad Campaign – Magnets (2× Press)

  • Mini Ad – Panasonic

  • Nova Schin Hats Campaign (1× Press)

 


PROFISSIONAIS DO ANO GLOBO (Professionals of the Year Globo TV)

9 awards: 4 winners + 5 finalists

 

  • 2022 - Winner National Content Action: Reinventing Merchanzera – Santander

  • 2021 - Winner National Integrated Campaign: Santander SX

  • 2020 - Winner National Content Action: Shirt Coupon iFood

  • 2020 - Winner Campaign Southeast Capitals: Infidelity Card – Santander/Decolar

  • 2020 - Finalist National Integrated Campaign: Black Week Comes Back – Santander

  • 2018 - Finalist National: Watch – GOL

  • 2018 - Finalist National: Shell – Havaianas

  • 2017 - Finalist National: Tug of War – C&A

  • 2016 - Finalist National: Awakening – C&A

 


THE ONE SHOW

3 Merit Awards

  • 2022 - Merit – Customer Experience / CX / In-Person: We Stand for Newsstands – Santander

  • 2009 - Merit Print Campaign: Pedophilia – Glow in the Dark

  • 2007 - Merit Outdoor campaign: Panasonic Walls

 


EL OJO DE IBEROAMÉRICA (Buenos Aires)

11 awards: 3 Gold

  • 2018 - Gold – Photography: Ali – Volkswagen – Almap BBDO

  • 2018 - Silver – Art Direction: Ali – Volkswagen – Almap BBDO

  • 2018 - Silver – Editing: Ali – Volkswagen – Almap BBDO

  • 2018 - Silver – Direction: Ali – Volkswagen – Almap BBDO

  • 2018 - Silver – Print Campaign: EPA (Copied Logos) – GR9

  • 2017 - Bronze – Services Campaign (Print): Stereotypes

  • 2017 - Shortlist – Outdoor Campaign: Stereotypes

  • 2016 - Gold – Film (Art Direction): Mixed Day – C&A

  • 2016 - Finalist – Film: Awakening – C&A

  • 2009 - Gold – Print Campaign: Eat This Ad – MTV

  • 2008 - Silver – Print Campaign: Glow in the Dark (Pedophilia)

 


FIAP

6 awards: 2 Gold

  • 2012 - Silver – Innovation: Airbag – Peugeot

  • 2012 - Bronze – Print: Airbag – Peugeot

  • 2011 - Silver – Print: Dictators Campaign – Época

  • 2009 - Gold – Print: MTV AIDS – Madonna

  • 2009 - Gold – Print: MTV AIDS – Mick Jagger

  • 2009 - Silver – Print: Eat This Ad – MTV

 


 WAVE FESTIVAL IN RIO

 9 awards: 1 Gold

  • 2018 - Bronze – Outdoor: Getty Unstereotyped Search

  • 2018 - Bronze – Print: Getty Unstereotyped Search

  • 2017 - Bronze – Film Craft: Mixed Day – C&A

  • 2010 - Bronze – Print: Pinochet – Época Magazine

  • 2009 - Gold – Direct: Eat This Ad – MTV

  • 2009 - Silver – Print: MTV AIDS – Madonna

  • 2009 - Silver – Print: Eat This Ad – MTV

  • 2009 - Silver – Design: Paulo Coelho Book

  • 2009 - Bronze – Print: MTV AIDS – Mick Jagger



ABP FESTIVAL (RIO)

6 awards: 1 Grand Prix + 2 Gold

  • 2011 - Silver – Print: Airbag Ad – Peugeot

  • 2009 - Gold – Print: Kiss Mask Ad – MTV

  • 2009 - Silver – Print: Words Also Hurt Campaign – CERCA

  • 2008 - Grand Prix – Print: Eat This Ad – MTV

  • 2008 - Gold – Print: Eat This Ad – MTV

  • 2008 - People’s Choice: Eat This Ad – MTV


ARCHIVE MAGAZINE

 24 works published

  • Vol. 06/2017 – Pedigree – Be More Like (3x)

  • Vol. 05/2017 – Getty – Unstereotyped Search

  • Vol. 01/2017 – VW – The Wolf

  • Vol. 01/2017 – Audi – Routes

  • Vol. 05/2015 – Abrinq – Print

  • Vol. 05/2015 – Abrinq – Film

  • Vol. 02/2014 – Mix Brazil

  • Vol. 04/2012 – ESPN – Sports Control Weight (Film)

  • ESPN – Sports Control Weight – Best Packaging Design

  • Vol. 01/2012 – Pleasure in Your Hands – Playboy (3x)

  • Vol. 01/2010 – Clothing Donation Campaign (4x)

  • Vol. 03/2009 – MTV AIDS – Madonna

  • Vol. 02/2008 – Pedophilia – Glow in the Dark campaign (3x)


 BERLIN FASHION FILM FESTIVAL

  • 2023 - Shortlist – Best Experimental: DODxMalbec – DOD x O Boticário (Almap BBDO)


ANIMA MUNDI ANIMATION FESTIVAL – SP

  • 2015 - Official Selection: Fight for Children’s Rights – Abrinq Foundation


CLIO AWARDS

  • 2009 - Silver – Print: Pedophilia – Glow in the Dark  


SINOS FESTIVAL (Portugal)

  • 2007 - Grand Prix – Print: Panasonic – Extinct Wires Campaign


NEW YORK FESTIVAL

  • 2009 - Gold – Print: Pedophilia – Glow in the Dark


LONDON FESTIVAL

  • 2009 - Merit – Campaign: Semina Farmers


 PROPMARK

  • 2020 - Campaign of the Year - SX – Santander


M&M’s BEST CAMPAIGNS (BRAZIL)

  • 2021 - We Stand for Newsstands – Santander


BEST WAZE VOICE

  • 2021 - Gil do Vigor – Santander


YOUTUBE WORKS AWARD

  • 2020 - Santander DUO – Media Strategy


WIRED FESTIVAL CREATIVE X

  • 2019 - Rick Prospera – Santander


COMMUNICATION ARTS

  • 2010 - MTV AIDS – Mick Jagger


AD STARS (Korea)

  • 2008 - Silver – Print: Pedophilia – Glow in the Dark


ADS OF THE WORLD – Winners

  • 2008 - Silver Print: Pedophilia – Glow in the Dark

  • Best Brazilian Creatives 2007 (Digão & Poletto)


BEST ADS ON TV.COM

  • 39 works published

  • 7 recognized as Best of the Week

  • Best Brazilian Creatives 2007 (Digão & Poletto)


REVISTA DA CRIAÇÃO AWARDS

  • 2006 - Best Ad of the Year: Panasonic Mini Ad (3th)


PRÊMIO ABRIL

  • 2012 - Peugeot – Airbag Ad

  • 2003 - Diadora – Axeler Campaign


POPULAR VOTE AWARDS

  • 2010 - Itaú Personalité Campaign – Print

  • 2010 - Itaú Personalité Campaign – Film

  • 2010 - Winter Clothing Donation – Crochet Ads

  • 2010 - Durafloor Dancers – Film

  • 2008 - Kaiser – The Little One’s Return – Campaign


COLUNISTAS AWARDS

18 awards: 2 Gold + Case of the Year

  • Gold – MTV – Eat This Ad

  • Gold – Panvel – Hair Dye Film

  • Silver – Panasonic – Mini Ad

  • Silver – Imepa – Banner “Adopt This Idea”

  • Silver – Diadora – Goalkeeper Films

  • Silver – Panvel – Ads “If This Doesn’t Cure Everything”

  • Silver – Diadora Active Ads

  • Silver – Uniprom – Outdoor “The Bible of All Santa’s”

  • Silver – Fras-le – Campaign “Faith on the Road”

  • Silver – Artecola – Fungus Series

  • Silver – Carraro – Decorator

  • Silver – Artecola – Profile

  • Bronze – Nova Schin Hats Ads

  • Bronze – Panasonic – “Wires Extinction” Ads

  • Bronze – Recplay – Banner “Word of Mouth”

  • Bronze – Uniprom – Banner “Left, Right and Center”

  • Bronze – Uniprom – Campaign “Me, Councilor”

  • Case of the Year – 2001 – “Sharp Eye and Fine Nose”