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DANIEL POLETTO / CREATIVE DIRECTOR / ART DIRECTOR

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A relentless journey in pursuit of perfection. IT'S NOT THE END. THE BLEND.

 

“The Blend” is the result of a 3-year journey of testing and experimenting by O Boticário, involving 1961 trials with perfumers from Brazil, Spain, France, Germany, and the USA. This meticulous process mirrors how actors test and experiment to create their characters in pursuit of perfection. In the film, we explore this trial-and-error process in both fragrance composition and acting, with Rodrigo Santoro co-creating the scenes based on his own career.

 
 
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Obstinação TV spot:

Brazilian Creative Annual 2020 - gold in photography

Brazilian Creative Annual 2020 - bronze in art direction

Brazilian Creative Annual 2020 - bronze in direction


My role:

Creative / Art Director

Creative Team ALMAP BBDO:

Luis Sanches - CCO

Ricardo Chester - ECD

Bruno Prosperi - ECD

Ana Carolina Reis - Creative / Copywriter

Daniel Poletto - Creative / Art Director

Fabio Girardi - Creative / Designer