How could we sell a TV channel at times when people worry about being in shape?
We created and launched a product that combines two passions of sport lovers: watching ESPN and exercising.
This way, they could watch TV and take care of their health at the same time.
For its launch, we developed actions in gyms. The product was inserted along the dumbbells used by athletes.
From there, they were able to interact and test its use in the gym. In addition to exercise, they also started to watch ESPN.
We also developed a promotional campaign on Facebook and a TV commercial
that was a parody of typical infomercials advertising fitness products.
Lürzer's Archive Magazine vol 4.2012
200 Best Packaging Designers Worldwide 2015/16 - Lürzer's Archive Magazine