WHEN YOU ENJOY LIFE, TIME FLIES. NEW GOL AIRLINES. NEW TIMES ON AIR
GOL, one of Latin America's largest airlines, revolutionized air travel in Brazil with its low-cost model. However, this image no longer reflects its current status as a modern, tech-driven airline, known for innovations like selfie check-in and express baggage. The challenge: reposition GOL to attract customers seeking innovation, onboard entertainment, and technological convenience.
Have you noticed how time flies when you're enjoying a movie or a soccer match? That's because, when you're living in the moment, you focus on the experience, not the clock. That's why GOL has changed: to make your flights more fun, interactive, and comfortable.
The 'Clock' TV spot marked the launch of the new brand positioning.
We also produced product-focused films.
A new visual language was introduced: more fun, direct, and informative.
The campaign illustrations were graffitied by GOL employees themselves at São Paulo's Congonhas airport.
GOL services and products were also introduced through animated vignettes.
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Effie Awards Brazil 2018 - Silver
Profissionais do Ano Globo TV - finalist 2018
TOP OF MIND brand in Brazil and Marketing Best company in 2017
My role:
Creative / Art Director
Creative team ALMAP BBDO:
Luiz Sanches - CCO
Ricardo Chester, Bruno Prosperi - ECD
Ana Carolina Reis - Creative / Copywriter
Daniel Poletto - Creative / Art Director
Pedro Corbett - Creative / Copywriter