GOL, one of the largest airlines in Latin America, is responsible for democratizing air transportation in Brazil, becoming known for introducing the concept of low cost aviation. The problem is that this low cost image is no longer in line with the current moment of the company: a modern and technological airline, responsible for several innovations in the aviation market, launching innovative products such as selfie check in and express baggage. The challenge of this campaign was to reposition the company trying to reach new costumers: people seeking for innovation, entertainment on board and technological facilities.
WHEN YOU ENJOY LIFE, TIME FLIES.
Have you noticed that every time you're having fun, watching a movie, a football game, time seems to be going faster? This is because whenever you are enjoying life, your priority is just to live and not to watch the time go by. That's why GOL AIRLINES has changed, for people to fly with more fun, more interactivity and much more comfort.
NEW GOL AIRLINES. NEW TIMES ON AIR.
"Clock" TV spot launched the new brand positioning.
Soon after the first institutional film, we've made product films. Each of them introducing a new product or service.
A new visual language was also released: more fun, direct and informative.
The campaign illustrations were graffitied by GOL's own employees at the Congonhas airport in São Paulo.
GOL services and products were also introduced through animated vignettes.
Effie Awards Brazil 2018 - Silver
"Clock" tv spot - Profissionais do Ano Rede Globo - finalist 2018
TOP OF MIND brand in Brazil and Marketing Best company in 2017