DANIEL POLETTO / CREATIVE DIRECTOR / ART DIRECTOR

Ivete Sangalo, 30 years of constantly reinventing her career: to infinity and beyond

To celebrate 30 years of our greatest Brazilian pop diva’s career, we did what she’s always done best: looked to the future — to the next 30 years. More unique than ever, and even more Brazilian. A 3.0 version of our beloved Veveta. The concept? “ReIvete-se” — a play on words meaning “reinvent yourself,” inspired by Ivete’s own journey.

My role:

Creative Director / Art Director

Creative team produCeRIA & FCB SP:

Daniel Poletto - Creative Director / Art Director @produCeRIA

Rodrigo Senra - Creative Director / Copywriter @produCeRIA

Ricardo John - CCO @FCB SP

Ana Becker - Creative Director @FCB SP

João Mendes - Head of Art @FCB SP