For generations the fridge was the ideal habitat for small delivery magnets. But now technology has changed even this: iFood is the largest food delivery app in Latin America, witch means that all mayor deliveries are inside of it. So, we had an idea: replace the old fridge magnets, now without function, by our magnets, the biggest of all. In addition to solving the problem of cravings, we’ve decided to solve the problem of fridge decoration.
Using clients' order histories, we figured out what sort of food each preferred. 7 Mega Magnets for 7 different cuisines. Then, we sent crafted magnets to decorate heavy users’ kitchens, gourmet restaurants and food critics. We also stuck the magnets up in major appliance stores, leaving people with their mouths watering before they even put in their orders.
CCSP (Brazilian Creative Annual) 2017 Shortlist