DANIEL POLETTO • CREATIVE DIRECTOR • ART DIRECTOR

 We launched Boticário’s first-ever clothing collab to introduce the Malbec Elegant fragrance

A fashion film showcased the Malbec Elegant capsule clothing collection, a collaboration with DOD Alfaiataria.

Through an e-commerce platform, people could purchase the clothing and Boticário’s new fragrance.

In our TV spot, we portrayed a world of twisted runways and shifting illusions, where a man on the edge finds a spark of real connection with a woman who makes him question what’s genuine and what’s just a façade.

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Berlin Fashion Film Festival

Best Experimental 2023 - Shortlist

My role:

Creative Director / Art Director

Creative team ALMAP BBDO & produCeRIA:

Pernil - CCO @Almap BBDO

Daniel Poletto - Creative Director / Art Director @produCeRIA

Rodrigo Senra - Creative Director / Copywriter @produCeRIA

Chris Melo - Content Creative Director

Fabio Girardi - Clothing Collab Designer

Manu Mazzaro - Film Director

Matheo Fernandes - Fashion Film Director

Landia - Production Co