Mohamed Ali inspired his daughter, just as the Golf inspired the new Polo
This campaign is about inspiration. As Muhammad Ali inspired his daughter Laila Ali, the technology and design of the Golf also inspired Volkswagen to bring back the new Polo to Brazil. All the technology and innovations only available on top of the line cars are now accessible for more people.
THE NEW POLO. BUT YOU CAN CALL IT THE MINI GOLF
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El Ojo 2018 - Gold - photography
El Ojo 2018 - Silver - art direction
El Ojo 2018 - Silver - editing
El Ojo 2018 - Silver - direction
CCSP 2018 (Brazilian Creative Annual) - Gold - art direction
CCSP 2018 (Brazilian Creative Annual) - Silver - photography
CCSP 2018 (Brazilian Creative Annual) - in book - direction
Best Brazilian Commercial SBT 2017 - finalist
My Role:
Creative / Art Director
Creative Team ALMAP BBDO:
Luiz Sanches - CCO
Bruno Prosperi - ECD
Pernil, André Gola, - CD
Ana Carolina Reis - Creative / Copywriter
Daniel Poletto - Creative / Art Director
Fernando Duarte - Creative / Copywriter
Henrique Del Lama - Creative / Art Director